Björn Borg has high quality products with creative and innovative design. The brand is influenced by the sporting heritage that the name Björn Borg carries. Björn Borg's vision is to become the champion of fashionable underwear. In Björn Borg’s webshop, you will find briefs, panties, bras, socks and other basic items in a large range of colors and fun designs with stylish and comfortable fit.